Podcasting Services & Programs
Podcasting is one of the fastest and easiest ways to establish your expertise and thought-leadership while invigorating your existing audience and expanding your influence.
We work with trusted brands and visionary leaders to bring you into the ears and minds of the people you serve with authenticity and integrity.
With solid positioning, a killer launch strategy, and integration with your current brand and marketing, your podcast is a prime asset resulting in raving fans.
Podcasting Strategy Session
In this one hour session we’ll dive into the nitty-gritty and get your most pressing issues and questions solved. This session is designed for those who currently have a podcast and want to get better results, or for those who are considering a podcast and want to explore if podcasting is a good fit to reach your goals.
Developing your podcast can be an excellent way to build an audience, become more influential, and even develop additional income streams. To get results, you need to fit your needs and your strengths with the variety of podcasting options that are available and have a strategy that makes sense for you, your brand, and your goals.
Your session includes:
A Business & Podcasting Clarity Assessment prior to your session
A full one hour laser focused strategy session
In-time coaching to solve your most pressing issues
Connections to top-notch resources
A full recording of your session and clear, concise next steps
Host of Late Night Health on CBS Radio
Tina really knows her stuff.
I've been a broadcaster and marketer for years longer than Tina has been alive.
And I learned loads of stuff from her in just an hour.
Tina really knows her stuff. Direct, to the point and super smart. That is Tina!
Creative Influencer Full Podcast Launch
Together we can refine your show’s positioning and utilize our combined strengths and skills to make your podcast a powerful engine for your influence and income.
We take care of the technology to save you the time and hassle, and help you launch your show according to the most effective trends and tactics so that you can reach a new tribe of people who are hungry for your expertise.
I’ll outline here a beginning to end solution for turning your existing show concept into a powerfully launched, professional podcast in 4-6 weeks.
Step 1: We will kick off with an Initial Strategy Session
During this initial strategy session we will discuss
- Your business values, goals, and target audience so that we can create brand-synchronized podcast elements for you
- Your podcast format and positioning for optimal growth
- Integrating the show with your marketing plan
- Easy and cost-effective tech setup for your podcast recordings and interviews or solo shows
Step 2: Podcast Element Creation
- I have vetted a list of more than 100+ professional voice actors to create your show intro, outro, and feature segment spots - produced to the highest quality using music and effects from top sources
- Your podcast artwork is created by experienced graphic designers, designed to be in line with both the specifications for all major podcast platforms and integrated seamlessly with your brand.
- Designing compelling show notes, including your main show image for your episodes
- Your podcast's RSS feed optimized, complete with a media player integrated into your site
- Podcast media hosting setup so you can watch your show soar with great analytics AND the opportunity for syndication
Your Launch also includes a Social Media Package, including:
- Creation of images and social media posts for your main social media platforms (Facebook, Twitter, LinkedIn, G+) announcing your show
- Images and social media posts for your first 3 episodes
- Customized bit.ly to track traffic
- G+ page for your podcast (for SEO)
Step 3: Producing Your First Episode
- Together we will do a test recording session for audio quality and make sure you’re comfortable and confident with your audio setup
- I’ll also show you an easy workflow to keep your episode production smooth and seamless
Step 4: Your Launch Strategy Session
During your launch strategy session we'll outline
- Our highly effective launch strategy for you to get the most visibility possible right out of the gate, including swipe copy and launch management tools
- Creatively leveraging your audience and influencer connections, the podcasting community, and other best practices for your launch
- Feedback from your first episode. I’ll be able to give you guidance on things like audio quality, your style, episode flow, and much more quality feedback
Step 5: YOUR SHOW LAUNCH
It’s time! We ensure that everything’s set up and optimized for your successful launch:
- Formatting your episode pages within your WordPress website
- Creating and optimizing your RSS feed for iTunes rankings
- We’ll submit your show to iTunes, Stitcher, Google Play and other directories to begin your launch process
- Editing and producing your first 3 episodes for simultaneous launch, as this will give you the most leverage and highest rankings for your initial launch
- Finally, we review everything to ensure it’s all setup properly and optimized for your audience
- About 1 week after your launch, we’ll send you a custom report with analytics, screen shots of your New & Noteworthy success for use in your promotions, and other recommendations to continue to grow your audience, influence, and income with your show.
SUMMARY OF LAUNCH PACKAGE & INVESTMENT
Creative Influencer Podcast Launch
- Coaching/consulting in three distinct areas, Marketing, Long-Term Strategy, and Distribution.
- All Launch & Technical Coaching, Deliverables (Voice Overs, Artwork, first 3 episodes, show notes, editing and audio production), and behind the scenes development.
- All technical setup for launch, including podcast hosting/RSS feed creation, submission of your show to iTunes and Stitcher for distribution
- Social Media Launch Package as above
Duration: 6 to 8 Weeks
Your Investment: $5,500 US
POST-LAUNCH: Your Ongoing Podcast Production
I’ve been on both sides of the coin. I’m a show host and business owner, and I’m a podcaster. I’ve worked with a number of providers and agencies for podcast production, and the #1 piece of advice I have for you is that no one podcasting production provider can do everything well and still remain cost effective.
I recommend for you a curated list of providers to handle your podcast for your ongoing production. Based on your needs, I’ll make warm introductions to the best people, help you make choices that you feel confident in, and assist you to work with them directly to keep your ROI on your show as high as possible. That’s my commitment to you.
We look forward to helping you create new income streams for your business with freedom and ease.
Owner, Cashflow Podcasting
Working with Tina over the past 2 years has been a dream experience!
Not only is she one of the top female podcasters out there, but mixed with her strategic marketing capabilities, fundamental understanding of audio content and an incredible ability to gain enthusiastic support from industry colleagues makes her an unstoppable force for getting big results. She's organized, communicative and is a real pro at guiding people towards achieving their own goals. To top it all off, Tina an absolutely wonderful person that makes work FUN!